The need for ongoing reporting on sustainability strategies, initiatives and results is growing – rapidly driven in part by regulations, peer pressure and leadership vision, but also by consumer scrutiny.
globotext’s team members combine the benefits of Global Reporting Initiative (GRI) standards certification, values assessment based on the Barrett Values model, analysis of local market conditions, and tailored communiqués and language optimized for diverse global audiences. It’s all part of what we do to help our client companies, communities, NGOs and governments manage their conversations around sustainability in a coherent and logical fashion.
It’s one thing to collect reams of data from every operating unit, mesh it with leadership’s response to regulatory demands, and blend in your vision and strategies for growth. But taking all that information and integrating it within your conversations, internal and external, is another matter. That step is done far less frequently and strategically – and is often lacking the big strokes, supported by specific detail, that compels audiences to respond.
It’s a work in progress that’s progressing well, with room to become great.
Ernst & Young (EY) says the benefits of good sustainability reporting show up in added transparency, enhancement of the organization’s reputation and employee engagement, better access to new capital, improved efficiencies and waste reduction.
Primary measurements of effective sustainability initiatives have always included reducing carbon footprint, supporting clean water and energy initiatives, and increasing transparency – but now some key secondary benefits are becoming more apparent and measureable. Having more knowledge of how resources are used, for example, can lead to more creative approaches to resource harnessing or use of cutting-edge technologies, which bodes well for the future of any organization and its constituencies.
Sustainability reporting can also be key to mitigating environmental and social risks with a focus on developing a methodology that benefits the natural, business, social and financial environment in which a firm operates.
There are myriad sustainability reporting systems; many, like GRI, would hope to become the gold standard. Research organizations, like Moody’s and others that require metrics to handle analysis, are ferreting out the elements they require, setting variables by industry and outcome objectives.
In our role as professional multi-lingual communications managers, we are seeing lots of metrics and random announcements of new benchmarks, C-level visioning, and reactive responses to new regulations. We are still not seeing communications that integrate a full range of sustainability data, results and vision. We’re still in the early days of creating a new communications protocol that embraces the volume of sustainability-related information needed to make a difference to the market, the environment, and evolving regulatory demands.
This is a work in progress that’s progressing well, with room to become great.