The drivers in sustainable business innovation and reporting are strategic, reactionary and progressive. They are driven by regulations, customer demands, technological innovation, environmental and economic imperatives – and propelled by creative thinking on the part of committed leadership.
New forms of communications must be crafted ever more exquisitely – parsed stakeholder by stakeholder to address demographics, culture, market idiosyncrasies, languages and platforms.
globo.sustain focuses on the need to redefine, research, create and deliver global sustainability communications that are effective. That connect. That translate into results.
People + planet + profits are the triple focuses of sustainability thinking. And each day, growing diversity, accelerating challenges and innovations, nano-instant delivery of global messages, and the evolution of communications add new variables to the equation.
globo.sustain is a team of global thinkers focused on values as the substance and glue of communications. Values are what create common affinities, give meaning to messages, engage audiences, and connect stakeholders in a common bond. Mismatched values are also the “why” of divides, miscommunication, and unintended results.
We shepherd understanding within a vibrant worldly mix of culture, language and demographics. Successful businesses must be part of this sustainability conversation, or they will be obsolete. Period.