Culture is who you are. How you identify yourself.
In the current geocultural climate – where differences and similarities are being explored and valued as never before – cultural capital is the measure of competitive advantage.
If you accept that values form the cultural capital of an organization, then it follows that well-articulated values yield enhanced cultural capital – which leads to enhanced productivity, increased talent attraction, and stronger relationships with employees, suppliers and consumers.
globo.sustain is poised to help you assess, measure, integrate and articulate your values into multi-language messages that form the backbone of today’s global communications strategy. Whether your audiences are in a single market or many, whether they’re individuals or group stakeholders – having them understand your organization’s values in credible and sensitive terms is the key to tomorrow.